Alchemy, Allegrini launches a prize of 1,500 euros for its staff of brand ambassadors
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There is a prize and a prize. In the Bergamo chemical company Allegrini, which specializes in the production of cleaning products and cosmetics, one has reached out to those who will become brand ambassadors, both internally and externally, also through social networks. At a time when there is still a strong imbalance between job supply and demand, workers who promote the positive values of the company and introduce a candidate who passes the trial period will receive a lump sum bonus of 1,500 euros.
Even in HR departments the language is changing and this is a reflection of the profound changes that have taken place above all in communication and in the tools used. And also in the methods of searching and selecting people that today pass through multiple channels, from word of mouth to portals to specialized operators to social networks.
In this very complex phase, Allegrini’s decision was born to reinforce the commitment to the company’s values, the direct and indirect participation of collaborators in the life of the company and the contribution that each individual can make to the well-being of the company, as well as professional services.
The initiative highlights the “active contribution that each collaborator can make to the growth of the human capital of the company. It is known that today there is an objective difficulty in hiring human resources both for qualified roles and sometimes also for workers – the company explains to the workers -. Given that the internal growth solution for employees is the best, we believe that in the search for new resources, often necessary to accompany the development process, the company’s collaborators can be active promoters by publishing the search advertisement in their own contexts and proceeding to direct any profiles towards the company.
The new model will apply to specific selections that will be specifically indicated to workers. In this process there are two important components. The first relates to the fact that the employee can vouch for the potential new employee about the company’s positive values and climate. The second, on the other hand, is to present a candidate by an internal collaborator, bearing in mind that a regular selection process is expected anyway. If the candidate passes the probationary period, the company offers an incentive represented by a total bonus of 1,500 euros to the employee who recommended the newcomer.
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