Chiara Ferragni, her new partner in Venice who is now worth $75 million

New partners in the capital of Fenice, the branded company Chiara Ferragni. Alchimia, a venture capital investment vehicle founded by Paolo Barletta with the participation of Nicola Bulgari’s Annabelle Holding, has signed an agreement to sell 26% of Fenice to a club deal promoted by Avm Gestioni Group led by Giovanna Dossena, CEO of Avm. The agreement provides for the gradual sale of the shares owned by Alchimia up to a maximum of 20 million euros. With a total valuation of Fenice set at €75m.The sale should be closed by the end of the year. To date, 40% of Fenice is owned by Alchimia, 32.5% belongs to the Sisterhood, 100% is controlled by Chiara Ferragn, 13.75% belongs to Pasquale Morgese’s N1 and another 13.75% to Esuriens.

I thank Alchimia and Paolo Barletta who have believed in our entrepreneurial adventure over the years, Chiara Ferragni says in a note. I am proud that Avm has chosen to invest in this brand and that they believe that growth goes through management continuity and my team. Dossena, founder and CEO of Avm Gestioni, is also satisfied: our added value is based precisely on the contribution of our members. They bring with them experience, reputation and vision that will also find great expression in this project.

And so the goal is to consolidate and grow the brand with Alchimia, even though it won’t quite come out of the investment. The journey that began with Chiara Ferragni and her brand – said Barletta, CEO of Alchimia – was an amazing journey that led us to achieve truly unexpected and exciting goals. Alchimia is happy to remain a member of Fenice, even if only to an extent, to accompany it in the coming years and to continue this journey that began 10 years ago. The operation is Alchimia’s fifth exit since 2018, the year of its foundation, preceded by the initial public offering in the Nasdaq of Cue Health, by the acquisition of Texel by the Dazn Group, by the partial sale of the Italian company Stardust to the Gedi Group and the sale of the Israeli Aldea by the Philips company .